Some concepts included:
* the replace.properties location used by maven is parameterized to allow
for a build that does not modify the currently git tracked files
* package naming is updated along the lines of what was discussed on the
-dev mailing list and between committers at the Build a Cloud Day in Belgium.
* package version pattern is updated (since we redo all package names,
we might as well drop the epoch)
Noa Resare